Jacob @ 80/20.Media

Customer acquisition is essential for growth, but inefficient targeting and wasted ad spend can drive costs through the roof. Many businesses struggle with high customer acquisition costs (CAC) because they lack the data-driven insights needed to refine their marketing strategies. By leveraging predictive analytics, segmentation, and campaign performance tracking, businesses

Marketing is a powerful tool for business growth—but if your campaigns don’t comply with regulations, they can lead to legal trouble, hefty fines, and reputational damage. With laws constantly evolving across industries and regions, ensuring compliance is not optional—it’s essential. That’s why consulting legal experts

A well-designed sales funnel isn’t static—it evolves based on client feedback. The onboarding experience is one of the most critical touchpoints in the customer journey, and bottlenecks can cost you conversions and long-term retention. By continuously gathering and acting on customer feedback, businesses can refine onboarding processes, improve

Speed matters. 53% of mobile users abandon sites that take longer than three seconds to load, according to Google. A slow-loading website doesn’t just frustrate visitors—it actively kills conversions. For businesses focused on sales funnel optimization, improving page load speed is one of the easiest and most impactful

Generating high-quality leads in the B2B space isn’t just about volume—it’s about attracting the right customers who convert and stay. While paid ads and cold outreach can work, proven strategies like referral programs consistently deliver better results. According to Nielsen, 92% of people trust recommendations from friends

Acquiring new customers is important—but retaining existing clients is where true profitability lies. Loyalty programs aren’t just about rewards; they’re about deepening relationships, increasing lifetime value, and reducing churn. When clients feel recognized and appreciated, they stay longer, spend more, and refer others. By offering exclusive benefits,

Sales training isn’t a one-time event—it’s an ongoing investment that keeps your team sharp, adaptable, and competitive. The market is always evolving, buyer behaviors shift, new competitors emerge, and product offerings change. Without consistent training, even the best sales teams can fall behind. Regular coaching and skill

Expanding into international markets presents massive growth opportunities, but it also comes with complex regulatory hurdles. From data protection laws to advertising restrictions and import/export regulations, failing to comply with local rules can result in costly fines, legal roadblocks, and reputational damage. To scale successfully, businesses must understand and