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Adaobi Obiejesi

Adaobi Promise is a fashion entrepreneur, project manager, and humanitarian empowering women and girls through style, education, and economic opportunity.

Location Lagos, Nigeria
Number of Articles 4
Socials
Adaobi Obiejesi 's Work 4 Articles
Support Local Brands   -   Apr 12, 2025 Eye on Africa: Cheap Imports and The Battle for the Nigerian Fashion Market
Eye on Africa: Cheap Imports and The Battle for the Nigerian Fashion Market

Walk through any major market in Nigeria, and you’ll see it: racks of second-hand clothes and ultra-cheap imported garments dominate the scene.

by Adaobi Obiejesi & WBN News Nashville & Wendy S Huffman & WBN News Africa
Fashion Supply Chain   -   Apr 10, 2025 Eye on Africa: The Infrastructure Dilemma – How Roads and Power Impact Fashion Production
Eye on Africa: The Infrastructure Dilemma – How Roads and Power Impact Fashion Production

Every successful fashion business relies on a strong foundation—but in Nigeria, infrastructure challenges are undermining growth in the industry. From erratic power supply to inadequate road networks, fashion entrepreneurs are constantly battling inefficiencies affecting cost and timelines.

by Adaobi Obiejesi & WBN News Nashville & Wendy S Huffman & WBN News Africa
Fashion Education   -   Apr 05, 2025 Eye on Africa: The Skills Gap – Addressing the Lack of Trained Fashion Professionals
Lack of Skilled Workers with Formal Education Limit Fashion Business Expansion

While Nigeria has a deep-rooted tradition of tailoring and craftsmanship, fashion businesses struggle to find skilled workers

by Adaobi Obiejesi & WBN News Nashville
made in nigeria   -   Apr 04, 2025 Eyes on Africa: The High Cost of Style – Why Production Remains Expensive in Nigeria
Eyes on Africa: The High Cost of Style – Why Production Remains Expensive in Nigeria

Nigeria’s fashion industry holds immense potential—but behind the vibrant prints and bold designs lies a costly production process that stifles many emerging brands. One of the biggest hurdles fashion entrepreneurs face is the high cost of raw materials

by Adaobi Obiejesi & WBN News Nashville
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