Cracker Barrel Old Country Store has been announced as the new title sponsor for the NASCAR Cup Series race at Nashville Superspeedway, marking a significant return to motorsports for the Lebanon-based brand. The event, now named the Cracker Barrel 400, is scheduled for June 1, 2025, at 6 p.m. CT.

This multi-year agreement replaces Ally Financial, which had held naming rights since the race's inception in 2021. The partnership is particularly meaningful, as Cracker Barrel's original store is located just over 10 miles from the Superspeedway. ​

“Over 55 years ago, we opened our doors in Lebanon, and this partnership with Nashville Superspeedway feels like a homecoming,” said Sarah Moore, Cracker Barrel’s chief marketing officer.

The Cracker Barrel 400 will headline a weekend of racing that includes the NASCAR Xfinity Series and the CRAFTSMAN Truck Series. The race will be broadcast on Amazon Prime Video, PRN, and SiriusXM NASCAR Radio. ​

This sponsorship is part of Cracker Barrel's broader initiative to revitalize its brand and connect with guests beyond its restaurant locations. The company plans to engage fans with various activations at Speedway Motorsports tracks nationwide throughout the season.​

Tags: #NASCAR #Cracker Barrel #Nashville Superspeedway #Motorsports Sponsorship #Tennessee Events

Sources:

  • Nashville Superspeedway Official Announcement, The Tennessean, On3.com

Wendy Huffman is the Editor of the WBN News Nashville and Africa Edition & Founder & Owner of The Brilliant Edge Agency, delivering premier executive search and staffing solutions to help businesses secure top talent using the DREAM™ process. She is also the founder and CEO of the international nonprofit Letsmakethedifference.org based in Nashville.

Connect with Wendy on Linkedin.com/in/wendyhuffman

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