Networking with Value: The Key to Building Meaningful Connections

By Jenny Holly Hansen | WBN News | April 15, 2025

Successful networking isn’t just about meeting people—it’s about building relationships that are mutually beneficial. One of the most effective ways to create lasting connections is by offering value to others first. Instead of approaching networking with a mindset of “What can I get?” the most impactful professionals ask, “How can I contribute?” Whether through advice, sharing resources, or making valuable introductions, offering something of value strengthens relationships, builds trust, and establishes you as someone others want to stay connected with.

Providing value doesn’t always mean offering something tangible—it can be as simple as sharing insights from your experience, offering a fresh perspective on a challenge, or being a supportive sounding board. When you take the time to understand the needs and goals of the people in your network, you’ll naturally find ways to help. For example, if someone expresses frustration about a business challenge you’ve encountered before, you can share what worked for you. If a contact is looking for a reliable service provider, recommending someone from your network can be a huge help. Small acts of generosity create goodwill and often lead to unexpected opportunities down the line.

One of the most powerful ways to add value in networking is by making introductions. Connecting people who could benefit from knowing each other is an easy yet highly impactful way to contribute. If you know two professionals whose skills or business goals align, introducing them not only helps them both but also positions you as a valuable connector in your industry. A simple message like, “I think you two should meet—I believe your work in marketing and web design could complement each other” can create new business opportunities and strengthen your relationships at the same time.

Offering value also builds credibility and trust. When you consistently provide helpful insights, useful resources, or meaningful connections, people begin to see you as a go-to person in your field. This, in turn, leads to more referrals, collaborations, and business opportunities—because people naturally want to work with and support those who have helped them. The best networkers don’t just reach out when they need something; they consistently engage with their connections, offering value without expecting an immediate return.

The key to providing value in networking is to do so authentically. It’s not about giving just to get—it’s about genuinely wanting to help others succeed. When you build your network on a foundation of generosity and contribution, you create relationships that are based on trust, respect, and mutual support. And in the long run, that’s what leads to meaningful connections, professional growth, and opportunities that benefit everyone involved.

Let’s Keep Talking:

Jenny is a business insurance broker with Waypoint Insurance.

She is also a business development consultant with Impresario Partners, helping Canadian Business expand overseas.

She can be reached at 604-317-6755 or jhansen@waypoint.ca. Connect with Jenny on LinkedIn at https://www.linkedin.com/in/jenny-holly-hansen-365b691b/.  Connect with Jenny at BlueSky: https://bsky.app/profile/jennyhollyhansen.bsky.social

Let’s Meet Up:

Jenny Holly Hansen is a cohost with Chris Sturges of the Langley Impact Networking Group. You are welcome to join us on Thursday’s from 4pm to 6pm at: Sidebar Bar and Grill: 100b - 20018 83A Avenue, Langley, BC V2Y 3R4

Tags:  #Jenny Holly Hansen #Networking #Building Relationships #Sharing Professional Insights #Making Introductions