The Secret to Marketing that Converts for Real Estate Investors Isn’t the Algorithm

By Debbie Balfour | WBN News | April 24, 2025

If you’ve ever felt like you’re doing all the right things in your real estate marketing—but still not getting results—you’re not alone.

Chances are, you’re focused on platforms, posts, and algorithms—but missing the real magic: psychology.

Marketing Strategist Kritika Goel joined me on the Let’s Talk Real Estate Investing podcast to share her revolutionary approach to converting leads and attracting capital. And spoiler: it’s not about chasing vanity metrics.

It’s about connecting to your audience’s mindset, not just their feed.

Listen to the full episode where we explain how to flip your marketing from forgettable to magnetic.

In that episode, Kritika shares her powerful “IMPACT” framework:

• Inspire your audience to stop scrolling
• Mirror their fears and pain points
• Position your offer as the next logical step
• Attract with emotional resonance and FOMO
• Commit by removing friction
• Transform your clients into advocates

When you start thinking like your investors—not just about them—you’ll attract the right partners, raise more capital, and stand out in a saturated market.

The future of real estate marketing isn’t louder. It’s smarter. And it starts with speaking to the heart, before the wallet.

Debbie Balfour |Real Estate Investing Success Coach + Podcast Host Website: www.DebbieBalfour.com Email address: Debbie@DebbieBalfour.com Follow me on LinkedIn: Debbie Balfour YouTube Channel: https://www.youtube.com/@DebbieBalfour

Hashtags: #Debbie Balfour #Real Estate Investing #Lets Talk Real Estate Investing #Marketing Psychology #Investor Attraction #Lead Generation Tips #IMPACT Marketing #Podcast #WBNNews Langley #WBN News Abbotsford #WBN TV #WBNNews Okanagan