The Power of Follow-Up in Networking: Building Relationships That Last

Networking isn’t just about meeting new people—it’s about building relationships that stand the test of time. While attending events, exchanging business cards, and making a great first impression are all important, the real magic happens in the follow-up. Consistent communication is what transforms a one-time introduction into a meaningful professional connection. Without follow-up, even the most promising encounters can fade into forgettable interactions.

Following up after a networking event signals that you value the connection and see potential for future collaboration. It doesn’t have to be overly formal or transactional—a simple message expressing appreciation for the conversation and referencing something specific from your discussion can go a long way. Whether it’s an email, a LinkedIn message, or even a quick phone call, reaching out within a few days keeps the relationship warm and top of mind. The key is to make your follow-up personalized rather than generic. Instead of a vague “Great to meet you,” a more thoughtful approach might be, “I really enjoyed our conversation about branding strategies for startups. Let’s stay in touch—I'd love to hear more about your upcoming project.” This reinforces the connection and sets the stage for future interactions.

Consistent follow-up is what deepens relationships over time. A single message after an event is helpful, but ongoing engagement is what turns acquaintances into trusted professional contacts. Checking in periodically, sharing relevant industry insights, or simply congratulating them on a milestone shows that you genuinely care about the connection beyond what it can do for you. This approach not only strengthens your network but also positions you as someone who nurtures and values relationships rather than just collects contacts.

Timing and frequency matter when it comes to follow-up. Following up too soon or too aggressively can feel pushy, while waiting too long can make the initial connection fade. The best approach is to strike a balance—reaching out promptly after the first meeting and then maintaining a steady, natural cadence of communication. This might involve occasional check-ins, invitations to industry events, or simply responding to their updates on LinkedIn with a thoughtful comment. Over time, these small interactions build trust and familiarity, making future collaborations or referrals more likely.

One of the biggest benefits of consistent follow-up is that it keeps opportunities alive. People often meet dozens of professionals at networking events, and even if there’s genuine interest in staying connected, daily responsibilities can get in the way. By being proactive in your follow-up, you make it easier for the relationship to progress rather than relying on chance encounters. Whether it leads to a business opportunity, a strategic partnership, or a valuable introduction, maintaining communication ensures that your network remains strong and engaged.

At its core, networking is about relationships, and relationships thrive on communication. A well-timed follow-up is the bridge between an introduction and a lasting connection. By taking the initiative to stay in touch, you don’t just expand your network—you cultivate a circle of professionals who know, trust, and respect you. And in the world of business, those kinds of connections are invaluable.

Let’s Keep Talking:

Jenny is a business insurance broker with Waypoint Insurance.

She is also a business development consultant with Impresario Partners, helping Canadian Business expand overseas.

She can be reached at 604-317-6755 or jhansen@waypoint.ca. Connect with Jenny on LinkedIn at https://www.linkedin.com/in/jenny-holly-hansen-365b691b/.  Connect with Jenny at BlueSky: https://bsky.app/profile/jennyhollyhansen.bsky.social

Let’s Meet Up:

Jenny Holly Hansen is a cohost with Chris Sturges of the Langley Impact Networking Group. You are welcome to join us on Thursday’s from 4pm to 6pm at: Sidebar Bar and Grill: 100b - 20018 83A Avenue, Langley, BC V2Y 3R4

Tags:  #Jenny Holly Hansen #Networkings #Relationship Building #Langley Impact Networking Group #Abbotsford is Awesome